Strategic marketing planning

Bibliografske podrobnosti
Glavni avtor:	Gilligan, Colin
Drugi avtorji:	Wilson, Richard M. S. (Richard Malcolm Sano)
Format:	Knjiga
Jezik:	English
Izdano:	Burlington, Mass. Butterworth-Heinemann c2009.
Izdaja:	2nd ed.
Teme:	Marketing > Management. Marketing > Planning.