Citazione Stile APA (7a Edizione)

Gilligan, C., & Wilson, R. M. S. (2009). Strategic marketing planning (2nd ed.). Butterworth-Heinemann.

Citazione stile Chigago Style (17a edizione)

Gilligan, Colin, e Richard M. S. Wilson. Strategic Marketing Planning. 2nd ed. Burlington, Mass: Butterworth-Heinemann, 2009.

Citatione MLA (9a ed.)

Gilligan, Colin, e Richard M. S. Wilson. Strategic Marketing Planning. 2nd ed. Butterworth-Heinemann, 2009.