Armstrong, G., & Kotler, P. (2003). Marketing: An introduction (6th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, N.J: Prentice-Hall, 2003.
MLA (9th ed.) CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Prentice-Hall, 2003.
Warning: These citations may not always be 100% accurate.