APA (7th ed.) Citation

Kurtz, D. L. (2008). Principles of contemporary marketing. Thomson Higher Education.

Chicago Style (17th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. Mason, OH: Thomson Higher Education, 2008.

MLA (9th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. Thomson Higher Education, 2008.

Warning: These citations may not always be 100% accurate.