Value creation the power of brand equity

Bibliographische Detailangaben
1. Verfasser:	Neal, William D. (William Douglas) 1943-
Weitere Verfasser:	Strauss, Ron (Ronald) 1943-
Format:	Buch
Sprache:	English
Veröffentlicht:	Mason, Ohio South-Western Cengage Learning c2008.
Schlagworte:	Brand name products > Valuation. Intangible property > Valuation. Brand loyalty. Branding (Marketing) > Management.