APA (7th ed.) Citation

Neal, W. D., & Strauss, R. (2008). Value creation: The power of brand equity. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Neal, William D., and Ron Strauss. Value Creation: The Power of Brand Equity. Mason, Ohio: South-Western Cengage Learning, 2008.

MLA (9th ed.) Citation

Neal, William D., and Ron Strauss. Value Creation: The Power of Brand Equity. South-Western Cengage Learning, 2008.