APA (7th ed.) Citation

Allen, D. R., & Rao, T. R. (2000). Analysis of customer satisfaction data: A comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research. ASQ Quality Press.

Chicago Style (17th ed.) Citation

Allen, Derek R., and Tanniru R. Rao. Analysis of Customer Satisfaction Data: A Comprehensive Guide to Multivariate Statistical Analysis in Customer Satisfaction, Loyalty, and Service Quality Research. Milwaukee, Wis: ASQ Quality Press, 2000.

MLA (9th ed.) Citation

Allen, Derek R., and Tanniru R. Rao. Analysis of Customer Satisfaction Data: A Comprehensive Guide to Multivariate Statistical Analysis in Customer Satisfaction, Loyalty, and Service Quality Research. ASQ Quality Press, 2000.