APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2007). Exploring marketing research (9th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 9th ed. Mason, OH: Thomson/South-Western, 2007.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 9th ed. Thomson/South-Western, 2007.