Dalrymple's sales management - Cron, William L. 1949-; Dalrymple, Douglas J.; DeCarlo, Thomas E. (Hoboken, N.J. John Wiley, 2006)
Rev. ed. of: Sales management / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo. 8th ed.
Keywords: Sales management; Sales Management -- Case studies