APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2008). Marketing (14th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th ed. Boston: Houghton Mifflin, 2008.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th ed. Houghton Mifflin, 2008.