Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., & McDaniel, C. (2009). MKTG 2.0: Student edition (2nd ed.). South-Western/Cengage Learning.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, y Carl McDaniel. MKTG 2.0: Student Edition. 2nd ed. Mason, Ohio: South-Western/Cengage Learning, 2009.

Cita MLA (9a ed.)

Lamb, Charles W., et al. MKTG 2.0: Student Edition. 2nd ed. South-Western/Cengage Learning, 2009.