APA (7th ed.) Citation

Boone, L. E., & Kurtzz, D. L. (2001). Contemporary marketing (10th ed.). Harcourt College Pub.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtzz. Contemporary Marketing. 10th ed. Fort Worth: Harcourt College Pub, 2001.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtzz. Contemporary Marketing. 10th ed. Harcourt College Pub, 2001.