Cita APA (7th ed.)

Gutierrez, B. P. B. I. (2002). Cases on marketing management in the Philippine setting. University of the Philippines Press.

Cita Chicago (17th ed.)

Gutierrez, Ben Paul B. II.Tile. Cases on Marketing Management in the Philippine Setting. Quezon City: University of the Philippines Press, 2002.

Cita MLA (9th ed.)

Gutierrez, Ben Paul B. II.Tile. Cases on Marketing Management in the Philippine Setting. University of the Philippines Press, 2002.