Bayesian statistics and marketing

Detalhes bibliográficos
Autor principal:	Rossi, Peter E. 1955-
Outros Autores:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Formato:	Livro
Idioma:	English
Publicado em:	Chichester, Eng. Wiley c2005.
Assuntos:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.