Bayesian statistics and marketing

Bayesian statistics and marketing

Bibliografische gegevens
Hoofdauteur: Rossi, Peter E. 1955-
Andere auteurs: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Formaat: Boek
Taal:English
Gepubliceerd in: Chichester, Eng. Wiley c2005.
Onderwerpen:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.