Bayesian statistics and marketing

Bayesian statistics and marketing

書誌詳細
第一著者: Rossi, Peter E. 1955-
その他の著者: Allenby, Greg Martin 1956-, McCulloch, Robert E.
フォーマット: 図書
言語:English
出版事項: Chichester, Eng. Wiley c2005.
主題:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.