Bayesian statistics and marketing

Bayesian statistics and marketing

ग्रंथसूची विवरण
मुख्य लेखक: Rossi, Peter E. 1955-
अन्य लेखक: Allenby, Greg Martin 1956-, McCulloch, Robert E.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Chichester, Eng. Wiley c2005.
विषय:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.