Bayesian statistics and marketing

Detalles Bibliográficos
Autor Principal:	Rossi, Peter E. 1955-
Outros autores:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Formato:	Libro
Idioma:	English
Publicado:	Chichester, Eng. Wiley c2005.
Subjects:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.