Bayesian statistics and marketing

Bayesian statistics and marketing

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Rossi, Peter E. 1955-
Rannpháirtithe: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Chichester, Eng. Wiley c2005.
Ábhair:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.