Bayesian statistics and marketing

Bayesian statistics and marketing

Bibliographische Detailangaben
1. Verfasser: Rossi, Peter E. 1955-
Weitere Verfasser: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format: Buch
Sprache:English
Veröffentlicht: Chichester, Eng. Wiley c2005.
Schlagworte:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.