Bayesian statistics and marketing

Manylion Llyfryddiaeth
Prif Awdur:	Rossi, Peter E. 1955-
Awduron Eraill:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Chichester, Eng. Wiley c2005.
Pynciau:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.