Bayesian statistics and marketing

Dades bibliogràfiques
Autor principal:	Rossi, Peter E. 1955-
Altres autors:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format:	Llibre
Idioma:	English
Publicat:	Chichester, Eng. Wiley c2005.
Matèries:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.