Bayesian statistics and marketing

Détails bibliographiques
Auteur principal:	Rossi, Peter E. 1955-
Autres auteurs:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format:	Livre
Langue:	English
Publié:	Chichester, Eng. Wiley c2005.
Sujets:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.