Bayesian statistics and marketing

Bayesian statistics and marketing

Bibliografiske detaljer
Hovedforfatter: Rossi, Peter E. 1955-
Andre forfattere: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format: Bog
Sprog:English
Udgivet: Chichester, Eng. Wiley c2005.
Fag:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.