APA (7th ed.) Citation

Rossi, P. E., Allenby, G. . M., & McCulloch, R. E. (2005). Bayesian statistics and marketing. Wiley.

Chicago Style (17th ed.) Citation

Rossi, Peter E., Greg Martin Allenby, and Robert E. McCulloch. Bayesian Statistics and Marketing. Chichester, Eng: Wiley, 2005.

MLA (9th ed.) Citation

Rossi, Peter E., et al. Bayesian Statistics and Marketing. Wiley, 2005.