Style de citation APA (7e éd.)

Rossi, P. E., Allenby, G. . M., & McCulloch, R. E. (2005). Bayesian statistics and marketing. Wiley.

Style de citation Chicago (17e éd.)

Rossi, Peter E., Greg Martin Allenby, et Robert E. McCulloch. Bayesian Statistics and Marketing. Chichester, Eng: Wiley, 2005.

Style de citation MLA (9e éd.)

Rossi, Peter E., et al. Bayesian Statistics and Marketing. Wiley, 2005.