APA-viite (7. p.)

Rossi, P. E., Allenby, G. . M., & McCulloch, R. E. (2005). Bayesian statistics and marketing. Wiley.

Chicago-viite (17. p.)

Rossi, Peter E., Greg Martin Allenby, ja Robert E. McCulloch. Bayesian Statistics and Marketing. Chichester, Eng: Wiley, 2005.

MLA-viite (9. p.)

Rossi, Peter E., et al. Bayesian Statistics and Marketing. Wiley, 2005.