Lessons and challenges from mining retail e-commerce data.
The architecture of Blue Martini Software's e-commerce suite has supported data collection, data transformation, and data mining since its inception. With clickstreams being collected at the application-server layer, high-level events being logged, and data automatically transformed into a data...
| Publicat a: | Machine learning. 57, 1-2 (2004). |
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| Autor principal: | |
| Format: | Article |
| Idioma: | English |
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