Lessons and challenges from mining retail e-commerce data.

The architecture of Blue Martini Software's e-commerce suite has supported data collection, data transformation, and data mining since its inception. With clickstreams being collected at the application-server layer, high-level events being logged, and data automatically transformed into a data...

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Bibliographic Details
Published in:	Machine learning. 57, 1-2 (2004).
Main Author:	Kohavi, Ron
Format:	Article
Language:	English
Subjects:	Data mining. Data analysis. Business intelligence. Web analytics. Web mining. OLAP. Visualization. Reporting. Data transformations. Retail. E-commerce. Simpson's paradox. Sessionization. Bot detection. Clickstreams. Application server. Web logs. Data cleansing. Hierarchical attributes. Business reporting. Data warehousing.