Mining Skewed and Sparse Transaction Data for Personalized Shopping Recommendation.
A good shopping recommender system can boost sales in a retailer store. To provide accurate recommendation, the recommender needs to accurately predict a customer's preference, an ability difficult to acquire. Conventional data mining techniques, such as association rule mining and collaborativ...
| Publicado no: | Machine learning. 57, 1-2 (2004). |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
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