APA-Zitierstil (7. Ausg.)

Kotler, P., Armstrong, G., & Brooks, J. R. (1999). Principles of marketing: Instructor's resource manual (8th ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, Gary Armstrong, und John R. Brooks. Principles of Marketing: Instructor's Resource Manual. 8th ed. Upper Saddle River, N.J: Prentice-Hall, 1999.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, et al. Principles of Marketing: Instructor's Resource Manual. 8th ed. Prentice-Hall, 1999.