Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Détails bibliographiques
Auteur principal: Lovelock, Christopher H.
Autres auteurs: Wirtz, Jochen
Format: Livre
Langue:English
Publié: Jurong, Singapore Pearson Education South Asia c2008.
Édition:6th ed.
Sujets:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.