Services marketing people, technology, strategy

Services marketing people, technology, strategy

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书目详细资料
主要作者: Lovelock, Christopher H.
其他作者: Wirtz, Jochen
格式: 图书
语言:English
出版: Jurong, Singapore Pearson Education South Asia c2008.
版:6th ed.
主题:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.