Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografische gegevens
Hoofdauteur: Lovelock, Christopher H.
Andere auteurs: Wirtz, Jochen
Formaat: Boek
Taal:English
Gepubliceerd in: Jurong, Singapore Pearson Education South Asia c2008.
Editie:6th ed.
Onderwerpen:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.