Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detalhes bibliográficos
Autor principal: Lovelock, Christopher H.
Outros Autores: Wirtz, Jochen
Formato: Livro
Idioma:English
Publicado em: Jurong, Singapore Pearson Education South Asia c2008.
Edição:6th ed.
Assuntos:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.