Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.
Citação norma ChicagoLovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.
Citação norma MLALovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.