Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.
Style de citation Chicago (17e éd.)Lovelock, Christopher H., et Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.
Style de citation MLA (9e éd.)Lovelock, Christopher H., et Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.