Lovelock, C. H., & Wirtz, J. (2008). Services marketing: People, technology, strategy (6th ed.). Pearson Education South Asia.
Chicagoスタイル(17版)引用形式Lovelock, Christopher H., , Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Jurong, Singapore: Pearson Education South Asia, 2008.
MLA(9版)引用形式Lovelock, Christopher H., , Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education South Asia, 2008.
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