Principles of marketing engineering

Bibliographic Details
Main Author:	Lilien, Gary L.
Other Authors:	Rangaswamy, Arvind, De Bruyn, Arnaud
Format:	Book
Language:	English
Published:	[Victoria, B.C.] Trafford Pub. c2007.
Subjects:	Marketing > Data processisng. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.