APA (7th ed.) Citation

Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2007). Principles of marketing engineering. Trafford Pub.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering. [Victoria, B.C.]: Trafford Pub, 2007.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Principles of Marketing Engineering. Trafford Pub, 2007.