APA (7th ed.) Citation

Seltz, D. D. (1981). Handbook of innovative marketing techniques. Addison-Wesley.

Chicago Style (17th ed.) Citation

Seltz, David D. Handbook of Innovative Marketing Techniques. Reading, Mass: Addison-Wesley, 1981.

MLA (9th ed.) Citation

Seltz, David D. Handbook of Innovative Marketing Techniques. Addison-Wesley, 1981.

Warning: These citations may not always be 100% accurate.