Kleppner's advertising procedure - Kleppner, Otto 1899-1982; Lane, W. Ronald 1940-.; Russell, Thomas 1941-.; Verrill, Glenn (Quezon City JMC Press, 1988)
Originally published by Prentice Hall, 1988.
"Reprinted under authority of Presidential Degree No.285, as amended by PD Nos. 400 & 1203 by JMC Press"--t.p. verso.
Keywords: Advertising