International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Detalles Bibliográficos
Autor Principal: Doole, Isobel L.
Outros autores: Lowe, Robin 1945-
Formato: Libro
Idioma:English
Publicado: Australia South-Western Cengage Learning 2008
Edición:5th ed.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.