International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Détails bibliographiques
Auteur principal: Doole, Isobel L.
Autres auteurs: Lowe, Robin 1945-
Format: Livre
Langue:English
Publié: Australia South-Western Cengage Learning 2008
Édition:5th ed.
Sujets:
Export marketing > Management.
Export marketing > Management > Case studies.