International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Bibliografiske detaljer
Hovedforfatter: Doole, Isobel L.
Andre forfattere: Lowe, Robin 1945-
Format: Bog
Sprog:English
Udgivet: Australia South-Western Cengage Learning 2008
Udgivelse:5th ed.
Fag:
Export marketing > Management.
Export marketing > Management > Case studies.