International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Manylion Llyfryddiaeth
Prif Awdur: Doole, Isobel L.
Awduron Eraill: Lowe, Robin 1945-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Australia South-Western Cengage Learning 2008
Rhifyn:5th ed.
Pynciau:
Export marketing > Management.
Export marketing > Management > Case studies.