International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Dades bibliogràfiques
Autor principal: Doole, Isobel L.
Altres autors: Lowe, Robin 1945-
Format: Llibre
Idioma:English
Publicat: Australia South-Western Cengage Learning 2008
Edició:5th ed.
Matèries:
Export marketing > Management.
Export marketing > Management > Case studies.