APA (7th ed.) Citation

Raab, G. (2008). Customer relationship management: A global perspective. Gower.

Chicago Style (17th ed.) Citation

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Burlington, Vt: Gower, 2008.

MLA (9th ed.) Citation

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Gower, 2008.

Warning: These citations may not always be 100% accurate.