Design development practices of selected local retail companies of ready-to-wear apparel

At point-of sale, the customers' attention is drawn to the aesthetic appeal of a particular style. Design development is the process of creating new styles for an apparel line (Frings, 1999). It involves research on fashion trends, color, and fabric and trim; the conceptualization of a design i...

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Dettagli Bibliografici
Autore principale: Tejada, Joy Tarina J.
Altri autori: Escano, Maria Monica R.
Natura: Tesi
Lingua:English
Pubblicazione: 2005.
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