Athletic apparel licensing arrangements

This study is an attempt to develop an descriptive profile of the prevailing licensing arrangements of some of the top athletic apparel licenses in the Philippines. The specifics of the licensing arrangements of the respondent companies were obtained through survey questionnaires and interviews. The...

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Bibliographic Details
Main Author: Tale, Nina J.
Other Authors: Elumba, Ma. Patricia S.
Format: Thesis
Language:English
Published: 2001.
Subjects: