Visual merchandising strategies of selected apparel retail stores
Visual merchandising is one of the essential tools in product and store promotion. Strategies based on the visual merchandising goals and objectives of the company are planned and formulated in order to maximize the function of store displays (Swanson and Everette, 2000). Visual merchandising strate...
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| Médium: | Diplomová práce |
| Jazyk: | English |
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2005.
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