Apparel retailing in the Philippines a study of six selected local apparel franchises

This is a descriptive study of six (6) selected apparel franchises which are home grown, retailing women's apparel, and whose target market falls into the 13-34 age bracket. An initial list was narrowed down to six(6) based on the number of boutiques/outlets all over the country, the latest gro...

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Bibliographic Details
Main Author: Martinez, Karmina Isabel L.
Other Authors: Escano, Maria Monica R.
Format: Thesis
Language:English
Published: 2005.
Subjects: