00000ctm a22000003a 4500 UP-99796217608617136 Buklod 20081127092014.0 a r |||| u| ta 081127s xx d r |||| u| (iLib)UPD-00064996195 DCHE eng LG 993.5 2003 C56 C36 Capuchino II, Jesson Percival Ochoa Perceptions on masculinity in clothing design elements Jesson Percival Ochoa Capuchino II ; Adelaida V. Mayo, adviser. 2003. 126 leaves ill. Thesis (BS Clothing Technology)--University of the Philippines Diliman. Clothing has always been used to communicate certain stereotypes, but it has never been scientifically studied as a legitimate and valid means of communication. The psychology of dress has always been inadequate in its manner and procedure regarding its study of clothing. Clothing is constantly studied on the basis of its association with the body, to the person, with society. There never were satisfactory studies on the psychology of clothing focusing on the basic clothing design elements and its principles of application. The study is about what clothing design elements (CDEs) are defined to be masculine or suggests the image of being masculine according to the perceptions of selected College of Home Economics male students. It aimed to determine the clothing design elements that connote masculinity or suggests the image of being masculine. Specifically it intended to identify which colors, lines, textures, shapes, silhouettes and garment details were perceived as masculine and what factors lead to this classification. It also aimed to verify if there exists a classification or coding of clothing based on components of non-verbal/visual elements among males. This study was undertaken to add to the literature on the psychology of male dress and clothing design elements in the Philippines. The study used the descriptive survey research design that presented a profile of masculine CDE's. Data were gathered through the use of the survey questionnaire with male CHE students. Supplementary information was taken from interviews with selected respondents as well as from Psychologists, Communication and Clothing Technology professors, industry practitioners and designers. Findings of the study showed that the selected respondents defined kinds and types of clothing design elements as masculine based on four general characteristics: Proximity and Relation to the Male body, Angularity, Connection towards Traditionally Perceived Masculine Attributes and Minimalism. This categorization was based on the personality of the subjects as well as factors that directly affected perception. The classifications of CDEs were closely based on conventional attributes of masculinity. The study concluded that there was indeed a significant relationship between masculinity and clothing design elements. CDEs served as visual cues in the process of non-verbal communication and were helpful in conveying and reinforcing masculinity. It also concluded that clothing was a form of masculine display and while there is a high regard for masculinity, clothes and clothing design elements will continually be used to communicate and emphasize masculinity. This, however, was counteracted by the change of conventional attributes and ideals of masculinity as people continually challenge contemporary perceptions of masculinity. The research recommends that a more technical and scientific study have to be conducted using the fields of study, Psychology, Non-Verbal Communication and Semiotics, to come up with a more expensive understanding of the topic. Moreover, a further study on the subject matter is in order as there are still inextinguishable CDEs that need exploration. Fashion design Psychological aspects. Men's clothing Philippines. Mayo, Adelaida Villaraza. FI Thesis UPD DCHE LG 993.5 2003 C56 C36 Thesis