Jay and Jeannie Levinson's startup guide to guerrilla marketing a simple battle plan for first-time marketers. - Levinson, Jay Conrad; Levinson, Jeannie; Levinson, Jay Conrad ([Irvine, Calif.] Entrepreneur Press, 2008)
A prequel to their best-selling Guerrilla marketing.
Keywords: Marketing; Entrepreneurship -- Psychological aspects; Marketing -- Management; Small business -- Management