Consumer behavior instructor's manual

Détails bibliographiques
Auteur principal:	Schiffman, Leon G.
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. Pearson/Prentice Hall c2007.
Édition:	9th ed.
Sujets:	Consumer behavior > Problems, exercises, etc. Motivation research (Marketing) Consumers. Consumer behavior > Study and teaching.